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The Olympic Spotlight and How London 2012 Re-branded Great Britain!

London 2012 was more than just a chance for official and un-official sponsors to compete for profile and recognition when it comes to branding. As various pundits argue over the ‘value’ of The Games...

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Switzerland is Number One!

Switzerland is Number One! Yes, congratulations to Switzerland! In this year’s 8th annual Country Brand Index (CBI), Switzerland tops the scoreboard as determined by international opinion formers,...

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Brand Africa: A few future positive truths

Africa is a continent as diverse as Europe or Asia, yet often suffers from some serious misperceptions and myths. The future of the global economy depends on Africa succeeding and supporting a more...

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Iconography in Branding: The Importance of Getting it Right.

Norwegian Maple Leaf, Canadian Dollars This week saw three interesting and topical brand issues in the news that underscore the power and importance of Branding, national identity and the powerful role...

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Brand Armstrong: The Man, The Myth, The Scandal

Lance Armstrong speaking to Oprah Every great story is the product of two crucial components: the ‘Botch-up’ and the ‘Trying to Fix the Botch-up.’ Brand Armstrong is at the latter stage (and critical...

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Davos 2013: How companies can create a better future

As this year’s World Economic Forum ends it is interesting to note what is on the mind of the world’s leaders, movers, shakers and opinion formers, and compare that to what the world’s public-at-large...

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Why Branding is not Advertising, and Advertising is not Branding

As the Super Bowl in the United States fades from memory, and clients pay their bills for the mega-spend on their ads (estimated by the AP to be $4 million for 30 seconds and exposure to an audience...

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Five things all brand managers should know!

Managing a brand is a tough job today. Not only are there continual pressures to manage budgets and gain more for less from your agency partners but there is also the added complexity of managing your...

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Corporate Philanthropy: Now more than part of the agenda.

“We cannot solve our problems with the same thinking we used when we created them” – Albert Einstein by way of Marc Mathieu Today marks International Corporate Philanthropy Day (ICPD) 2013. Each year...

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THE WORLD NEEDS FACTIVISTS – thanks Bono! (and ONE)

The future of our world will be determined by how information (and facts) influence decisions. As our preoccupations with resources, health, safety, money and connectivity are informed by brands and...

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3 brand lessons to learn from #fitchthehomeless

There are 5,711,249 reasons why Greg Karber’s #fitchthehomeless video on YouTube (see below) should be taken seriously. His attempt to readjust the Abercrombie & Fitch brand by donating its...

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This is it. Poetry for who we are.

This is it. This is what matters. The experience of a brand. How it makes someone feel. When you start by imagining What that might be like, You step back, You think. Who will this help? Will it make...

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How hard is your brand management tool working?

When I researched the market to compare brand and asset management solutions about 5 years ago, I found that a lot of the web-based solutions looked like they’d been built in the 80′s, primarily...

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It’s the end of the Industrial Revolution as we know it, and I feel fine.

An evening with Mark Stevenson, futurologist and writer There’s lots you can learn if you spend a couple of hours with an optimistic futurologist at The School of Life. - Most farmers graze their cows...

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Brand Optimism for 2014

What will 2014 hold for consumers and citizens around the world? As the global economy seems to be slowly adjusting to ‘near normality’ there are two differing perspectives emerging that are shaping...

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In Anticipation of the Future

Applications like Siri have democratised once-unnatainable voice recognition software for the consumer market. Hover cars, jet packs and robot dogs were often touted as innovations of the future;...

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Future of Retail – Is it really here and in my life, yet? Hmmm?

When one walks into a ‘bricks and mortar’ retailer today it can be difficult on the surface to think anything has changed in retailing. The ‘Minority Report’ experience of identity recognition...

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Why is Made in USA/America the strongest Country of Origin claim?

Around the world, our research indicates that ‘Made In America’ or ‘Made in USA’ is the strongest Country of Origin claim for a brand, product or good. Across more categories, ‘Made in America’...

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The French connection that wasn’t: Kronenbourg and the power of provenance

Kronenbourg was censured earlier this year by the UK’s Advertising Standard Authority (ASA) for making claims about its ‘frenchness’ that the ASA felt the brand could not substantiate. The brand’s...

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Five things organisations need to do to become strong ‘future brands’.

By Chris Nurko and Tom Adams Our organizational branding practice has been busy over the last 18 months, particularly for global and international firms interested in defining their purpose and how...

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